The Phoenix Suns, a major NBA basketball team, attracted more fans with an SMS campaign in 2011. Through this, we can know that SMS marketing is very suitable for promoting sports events. There are always millions of fans obsessed with sports and billions of audiences watch the competition. How could a team attract new fans, and keep fans updated on any news, like the schedules scores, and player states? SMS can play an important role in instant and useful communication. 90% of all messages being read within 3 minutes is a huge advantage of SMS.
SMS marketing is very suitable for the sports industry
What aspects of sports can be promoted by SMS?
1. The sports industry; ticket promotions and merchandising
Many fans want to watch the fierce competition in the stadium and to support their beloved team or athletes making them feel zeal. So it’s very important to make fans know the status of the ticket. Running promotions by SMS to increase ticket sales is very crucial.
What’s more, never underestimate the influence of the stars! No fan can resist buying a product endorsed by their favorite team's star in the tournament atmosphere. Cultural shirts with Lionel Messi, Cristiano Ronaldo, Neymar, etc., or products signed by them, have a fatal attraction for fans during the World Cup. That's where the marketing comes in.
2. Schedules; Scores and stats
The sporting season is sometimes very random. SMS marketing can keep fans up to date with fixtures and team announcements, which can reduce anxiety effectively. In English soccer, for example, a team can be involved in up to four different competitions at the same time. And the fact that many competitions require qualification means that there are bound to be some match adjustments during the season. A more random fixture schedule will naturally have a direct impact on match attendance, especially when fans travel to 'away' games. This is why it is important that fans are informed of all information regarding matches in a timely manner. In turn, this maintains adequate audience and revenue for sports teams.
Real-time score updates and statistics sent via SMS are an easy way to keep fans informed about their favorite teams. SMS is also a communication channel that fans trust, making future promotions or communications possible. Out obviously, scores and statistics are of most interest to fans. It is important then for the team, or the organizer, to provide the information that the audience wants.
SMS marketing is very effective for the sports industry. It is more affordable and efficient than traditional marketing channels, and the ubiquity of SMS means that marketers can reach almost every fan. This helps to build loyalty within their fan base, attract new fans and keep fans up to date with the latest news and events.