Some people used an SMS campaign and found it not working. They complain about the ineffectiveness of SMS messaging.
Some key factors make an SMS campaign work. If you don't know them, you will not use your SMS campaign to its utmost use.
1. Timing matters.
a. When do you send SMS messages to your customers?
Do you send SMS messages to your customers in the morning? Or in the afternoon? The sending time could make a big difference to your SMS campaign effectiveness.
According to the survey, the best time to send your SMS campaign is from 5 pm to 10 pm. During this time, people are not busy with work and not getting bed yet. It is a big chance is they are checking their cellphones with ease of mind.
During this time, your SMS messages would leave a good impression on the receivers.
So ask yourself, am I sending my SMS campaign at the right time?
b. When do you reply to your customers?
After you receive messages from your customer inquiring about your product and service, when would you reply to them? Immediately? Or when you're available? Or when they are available?
The replying time is very tricky.
If you reply to them immediately, the effect is the best. You can solve the customers' doubts immediately.
At most times, they send you SMS messages to get a reply.
That's why there are automated replies in an SMS campaign.
If you don't have this service in your SMS campaign, it is better that you reply to your customers as soon as possible.
When customers doubt your product or service, it means they are highly interested. It is an opportunity to sell.
If you can catch that moment, your sales rate could be much higher.
2. Content matters.
What about your SMS message content? Are they interesting? Caring? Call for action?
See the difference between the below messages.
You can tell the difference yourself.
An interesting SMS message can attract people to click your link. The content shall be nice, warm, and friendly.
The main aim of an SMS campaign is to build good relationships with your customers.
Besides asking them to buy your stuff, you can also send SMS messages to care for them and connect with them.
For example, you can send good wishes to them on their birthdays and festivals.
The tone of your message shall be human so that people feel related to it.
So reflect again. What about the content of your SMS messages?
3. Frequency matters.
How many times do you send SMS messages to your customers in a week? Or in a month?
The statistics have shown that the best frequency of SMS message sending is 4 times a month.
Compared to it, how about your sending frequency? Is it too much or too little?
You shall keep a proper distance with your customers. Not too far away, neither too close.
4 times a month is a good frequency.
This number is obtained through experiments and customer surveys.
Of course, if you have come up with better ideas and tested them, you can send them at the frequency you think is the best for your business.
This is general guidance for those who are not aware of this problem.
4. Marketing matters.
Did you just send SMS messages and expect people to come and buy your stuff?
There are many ways to do marketing.
a. When people remove items from their shopping cart, you can send a discount message to them.
b. When there are discounts on items in people's shopping carts, you can send an SMS message to remind them.
c. When there are festival discounts, you can send SMS messages to notify your customers.
There are many ways to do the marketing right, increasing the repurchase rate.
If you can capture the right moment, your SMS campaign will be more effective.
5. Service matters.
An SMS campaign can not only provide the marketing solution, but it can also provide the service solution.
By providing a good service, your SMS campaign can also make your customer relationships closer.
How can you do that?
Well, you can do that in a variety of ways.
If you are in the e-commerce industry, you can send SMS messages to inform your customers about the logistics status.
Remember, send your messages at the right time! Do not send SMS messages to your customers at 7 am on Saturday just to remind them that their parcel has been sent out. You'll regret that.
If you are in the game industry, you can send SMS messages to notify your users of game updates, level promotions, etc.
If you are in the finance industry, you can send SMS messages to alert your users when there is payment made or about unusual price changes.
If you are in the social apps industry, you can send SMS messages to inform your customers of new friend invitations, or new upcoming events, and so on.
You see, there are many services you can provide your customers with your SMS campaign.
Just pay attention to your industry and your customers. There are many things you can do with SMS messages.
Conclusion
Why your SMS campaign is not working? You sure have some clues now.
Using right, an SMS campaign can be a good help to your business. Using wrong, you may complain about its ineffectiveness.
With the guidance, you'll make better use of it. Keep trying.
