Definition
Digital marketing has been a popular promotion method for the business nowadays. Big data is the fuel.
SMS digital marketing is using SMS messages to do the marketing.
Advantages
1. High reach rate
With most people in today's world using a cellphone, SMS messages are received stably. Within a second, SMS messages are sent to places that are far away. Not like emails, which could be rejected and be thrown into a trash can.
2. High open rate
According to the statistics, 98% of people will open their SMS messages within minutes. This high open rate has made SMS an effective digital marketing tool.
3. Low cost
Compared to other marketing methods, the cost of SMS marketing is low. This feature has made SMS digital marketing quite suitable for small businesses, and start-ups.
4. High response rate
People react to SMS messages quickly. They check SMS messages frequently and reply to them quickly when necessary. This high response rate also makes SMS marketing effective.
5. Wide range receivers
The Internet can be unavailable in certain areas, whereas cellphone users have signals in most of the areas. This wide availability makes SMS marketing powerful.
Applications
1. Old customers
You can plan special events and discounts aiming at old customers. In this way, old customers feel good about themselves and your service. Keeping good relationships with them is important. Their experiences of your services matter.
2. New customers
You can send different promotion events to new customers. They don't know your products yet. They need an opportunity to know more about it. Hold activities that can well introduce your service or product to them. And send them SMS messages to inform them.
Different Industries
1. E-commerce
SMS messages can serve the e-commerce industry for different uses. As a merchant. you can use SMS messages to notify the status of the orders and goods. For example, when the goods in the user's shopping chart have a discount, notify the user through an SMS message. When the parcel is sent, send a text message to notify your client.
2. Financial sector
Financial sectors are in the service industry. To better serve the clients, SMS messages can be a good way to communicate with your client. When the market is not stable, you can send an SMS message to the clients, inform them of your opinion.
3. Social apps
SMS messages can also send verification codes. As for social apps, when there are new user registrations, SMS verification can double-check the validity of the account information. SMS messages can also be sent to potential new users.
4. Logistics
There are many time nodes in the logistics industry, and SMS messages can serve all of that. For example, where are the goods now, and what procedure is right now?
5. Games
Merchants in the game industry can use SMS messages to communicate closely with their players. For instance, when the status of the player's role has changed, an SMS message can inform them. When the virtual equipment in the game has a discount, an SMS message can inform the player.
SMS messaging can be an effective way to do digital marketing. Use right, SMS digital marketing can serve your business well.
