What Is Branded SMS Marketing?

What Is Branded SMS Marketing?

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SMS MARKETING
Published
2021-Dec-23
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Branded SMS marketing means sending out SMS messages to build up your brand. Let's firstly get through this definition.3D6SMS Service Provider for Businesses|BUKA

What is SMS marketing?3D6SMS Service Provider for Businesses|BUKA

SMS marketing is using SMS messages to do marketing for your business.3D6SMS Service Provider for Businesses|BUKA

Usually, there is an SMS campaign, including different usages.3D6SMS Service Provider for Businesses|BUKA

1. New product promotion3D6SMS Service Provider for Businesses|BUKA

Introduce your latest business and products to customers in the way they prefer with SMS messages so that people can know more about your business.3D6SMS Service Provider for Businesses|BUKA

2. Marketing activities3D6SMS Service Provider for Businesses|BUKA

You can send SMS messages to timely reach your customers with festival wishes, periodic promotion, and other preferential activities. In this way, the SMS messages can improve the effectiveness of activities, create more profits.3D6SMS Service Provider for Businesses|BUKA

3. Order full link3D6SMS Service Provider for Businesses|BUKA

Send payment care, logistics care, refund care, and other messages to your customers at the key points of the order. So that customers have a good delivery experience while improving the order conversion rate.3D6SMS Service Provider for Businesses|BUKA

4. Avoid customer loss3D6SMS Service Provider for Businesses|BUKA

Send personalized message alerts to customers when they forget to pay or hesitate after adding products to their cart, to help your prospective customers reconsider their actions and avoid customer loss.3D6SMS Service Provider for Businesses|BUKA

5. Improve repurchase rate3D6SMS Service Provider for Businesses|BUKA

Send care messages and preferential messages to customers on festivals, members' birthdays, and other time nodes to improve user loyalty and increase the re-payment rate.3D6SMS Service Provider for Businesses|BUKA

Alright, after understanding what SMS marketing can do for you, let's dive into another chapter of3D6SMS Service Provider for Businesses|BUKA

How to promote your brand with SMS messages?3D6SMS Service Provider for Businesses|BUKA

There are 5 steps to do.3D6SMS Service Provider for Businesses|BUKA

1. Have an online website3D6SMS Service Provider for Businesses|BUKA

It's the Internet age. People search for information online, and they buy things from the Internet either. It is wise to have an online website that introduces clear about your business. So that more people can know about you with a few clicks.3D6SMS Service Provider for Businesses|BUKA

A website is an introduction to your business. You can save a lot of work by having one.3D6SMS Service Provider for Businesses|BUKA

2. Build social platforms3D6SMS Service Provider for Businesses|BUKA

Facebook, Linkedin, Twitter, Youtube are all good platforms for you to introduce your business. People hang about on those platforms. They also search for things that interest them.3D6SMS Service Provider for Businesses|BUKA

Nowadays, having all kinds of social media to present your business is a must. Think about it. When people search for your company or product on Facebook, and they couldn't find it. Instead, they find other companies that sell the same things as you do. What a loss will it be?3D6SMS Service Provider for Businesses|BUKA

3. Create a customer database3D6SMS Service Provider for Businesses|BUKA

A customer database is what makes things tick. To promote your brand with an SMS message, you need customers' phone numbers to send messages to.3D6SMS Service Provider for Businesses|BUKA

There are many ways to gather customer information.3D6SMS Service Provider for Businesses|BUKA

a. You can hold online or offline activities to get people's information. In exchange, you offer them some discounts or small gifts.3D6SMS Service Provider for Businesses|BUKA

b. When people register on your website, it is a way to get valid phone numbers, which you can put into your customer database.3D6SMS Service Provider for Businesses|BUKA

c. Holding joint activities with other merchants can be another good way to gather potential customers' information. For example, if you are selling toys, you can hold joint activities with stationery merchants. You both share teenage customers.3D6SMS Service Provider for Businesses|BUKA

4. Build an SMS marketing campaign3D6SMS Service Provider for Businesses|BUKA

As said in the first chapter, an SMS marketing campaign has various ways to promote your brand.3D6SMS Service Provider for Businesses|BUKA

a. When a new product has launched, you can send SMS messages to inform your customers. You can even send MMS(multimedia messaging service) to introduce your product, for its impressive effect.3D6SMS Service Provider for Businesses|BUKA

b. Send festival and birthday wishes to your customers so that they feel good about themselves and your service. In this way, you can build closer relationships with your customers.3D6SMS Service Provider for Businesses|BUKA

c. If your business includes sending out the product, it is important that you send SMS messages to your customers along with each time node. Your customer would like to be informed about the logistic updates. Your SMS notification service to them is a plus.3D6SMS Service Provider for Businesses|BUKA

d. When your customer is hesitant to make the payment, send alert SMS messages to them, to push them to take action. There is always a possible loss for their hesitation. Sometimes people just need a push to make a decision, including a purchase decision.3D6SMS Service Provider for Businesses|BUKA

e. Treat your customers exclusively and differently. To old customers, award their loyalty by offering them a special discount. To new customers, welcome them with a preferential offer. You can always find ways to serve your customers.3D6SMS Service Provider for Businesses|BUKA

Besides the above, there are many other ways to design your SMS marketing campaign. Just think out of the box. And always remember to serve your customers.3D6SMS Service Provider for Businesses|BUKA

Be reminded, all of the above methods require your customers' consent. Make sure you get them before you send anything to your customer.3D6SMS Service Provider for Businesses|BUKA

5. Send the right content3D6SMS Service Provider for Businesses|BUKA

Different content for different situations. Your content shall serve each purpose.3D6SMS Service Provider for Businesses|BUKA

Group your customers based on their ages, sexes, preferential things, etc.3D6SMS Service Provider for Businesses|BUKA

Always put the most important information in the front, so that people can know what's it about immediately.3D6SMS Service Provider for Businesses|BUKA

Create a sense of urgency, pushing people to purchase immediately.3D6SMS Service Provider for Businesses|BUKA

Put a link in your message that links to your website, social media, or purchasing page.3D6SMS Service Provider for Businesses|BUKA

Put a call-to-action word at the end, so people will do something after they read your message.3D6SMS Service Provider for Businesses|BUKA

Conclusion3D6SMS Service Provider for Businesses|BUKA

SMS marketing can be a good help to your brand promotion, if you use it, smartly. More merchants have adopted this method due to its high open rate, and low cost. Why not have a try? To see how the magic happens.3D6SMS Service Provider for Businesses|BUKA

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