There are many ways to do advertising. You can buy a piece of the billboard to show your brand name and contact information. You can advertise on TV. Nowadays, with the prevailing of the Internet, many ads are published on the Internet.
People seldom know, SMS messages can also be an effective advertising method.
With 7.1 billion people owning a cellphone, including smartphones and feature phones, SMS messages can reach a large population. People are used to checking their phones constantly. This habit gives SMS messages a high open-rate.
Meanwhile, compared to other advertising methods, the cost of SMS messages is low.
There is much advertising that you can do with text messages.
1. Invite new people to activities
You can hold online or offline activities and invite people to participate. You can offer discounts to attract them. In this way, you can expand your customer base.
2. Offer discounts to old customers
As a merchant, it is important to reward old customers’ loyalty. Offering them special treats so they will stick to your brand and recommend it to their friends.
3. Send product information to people
You can send a product picture to people who collect it when there is a discount. By sending them a text message to attract them to make the order.
You can also send product information to new customers.
4. Remind people of new arrivals
When there are new arrivals, send text messages to remind people. People are busy with their own lives. A text message is a good reminder for your brand.
Rules to make a good text advertisement
1. Keep it short
A text message has a maximum of 160 characters limit. You shall keep the information clear and short. Get to the point directly with no redundancy.
2. Interesting
Nowadays people receive many text messages from different merchants each day. How to stand out from all of them? Getting interesting is what makes your message stand out.
3. Call to action
A message full of information is not enough. You can encourage people to take action at the end of your message. For instance, leave an URL at the end of the message so that people can click right away.
4. Urgent sense
Creating a sense of urgency, like the last 3 hours of a discount, or having a privilege within 30 minutes.
5. Personalization
Make people feel special by personalizing your text message. You can put their names in the beginning, and customize your text content according to their account status.
6. Group your receivers
To make your text advertising efficient, it is better that you group your receivers first. And then you can write your text advertisement according to different groups.
7. Creating a good experience
Always remember, your goal is to provide a good experience to your customer so that they are willing to buy your product. Your advertising text messages are no different.
Templates of advertising text messages
1. Invite new people to activities
2. Offer discounts to old customers
3. Send product information to people
4. Remind people of new arrivals
Conclusion
An SMS text advertising campaign can be effective for your business. Give it a try, and you’ll understand how helpful it is.
