A recent survey shows that there are still 61% of marketers who don't use SMS for business. They choose to do so for many reasons. But they should reconsider it due to this only reason:
The SMS message is the best tool to connect with customers.
How so? There are plenty of reasons.
People will read SMS messages at a high rate of 98%. It means your customers will read your messages at a very high possibility. What other tool can provide you with that high open rate? Emails? According to the data, the open rate of emails is at less than 40%. Or phone calls? It still bears the risk of being hung up if your phone number is strange. The open rate of the SMS message is the highest among all the communicating tools.
Some people may complain, "My business is too small to use SMS messages for business."The truth is, even if you only have one customer, you can still contact that customer through SMS message. The SMS message is a communication tool you use to communicate with your customers.
The common use of business SMS messages is bulk SMS messages. Merchants send bulk text messages to a large group of customers simultaneously. It saves work and is fast and efficient. As a merchant, you can reach many customers through SMS messages simultaneously.
Meanwhile, the cost is affordable, especially when sending bulk SMS messages. The more messages you send, the cheaper it is for each one.
Some people may complain, "SMS message is useless. I once used it for my business, but the result is bad. There is no reaction at all."
There are rules on how to use SMS messages correctly. For instance, sendingan SMS message at 7 am on a Saturday to notify your customer that you have sent out the parcelmay be a bad idea. Maybe you did it by accident, but surely you would not leave a good impression on your customer.
According to the survey, 64% of consumers want to be approached by merchants through SMS more often.If you thinkSMS messages for businessarenot necessary, think again.
To customers, the SMS message is an ideal communicating tool with merchants. It is not embarrassing as receiving a phone call from a stranger. It is not far away like emails or social media. SMS message keeps a relatively intimate distance between customers and merchants. Customers have the space to choose to respond to a business SMS message or not.
On the other hand, you can provide value to customers with your messages.People look forward to receiving messages from you. You need to send information that they prefer.
"75% of customers want to receive SMS messages with discounts or special offers. "
See, your SMS messages do have opportunities to provide them with values.
If you build a good relationship with your customers, there is another benefit you will get: their words of mouths about your product and service.
Of course, your products and services shall not have any problems.
The best marketing is turning your customers into your brand spokesmen.
Another survey shows that due to the automated SMS message service, agent services were reduced by 60%.
It is another argument that you should use SMS messages to communicate with your customers.
You may question: Is automated SMS effective?
Currently, the SMS platforms can provide simple auto-reply based on the keywords. For instance, Twitter once used SMS messages to expand new markets. If people send "new account" to Twitter's short code, Twitter will reply to ask people to set a new account. After people send the account name, Twitter will send another message asking people to set the password. And a new Twitter account is being set up.
Auto-reply can also be used for customer service. When people send a problem through SMS message to merchants, merchants can pre-set answers to common questions and reply automatically.
In the future, mobile marketing and digital marketing will become more mainstream. At that time, the role of SMS messages will get more essential since more people will use smartphones and get digital.
"Globally, the amount of people who send and receive text messages is predicted to rise to 5.9 billion by 2025."
The figures indicate that it is wise to use SMS messages to connect with your customers.
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